Training of Journalists about Marketing of Cultural Product
Donor of the project: Ministry of Culture to the Republic of Macedonia
Date of the project start/end: 01.06.2004 - 25.12.2004
To increase the capacity of Prilep as a city for the cultural tourism and approaching to the aimed groups using the well know TOT methodology of educating and organizing the “Total Media Presentation” simultaneus broadcast about the education of journalists about presentation of cultural products.
Aims of the project
Preparing the journalists and the journalist’s houses for joint work with the institutions and the actors from the field of culture about the cultural tourism.
Journalists, employees in the established cultural institutions, independent cultural creators and tourist agencies.
Expert Workshop “Project Ex Ante Evaluation” and implementing plan creation; Workshops about creation of the education, exercies and training sessions; Preparation and graphic designing the educative, far material; Campaigns for raising the awarness of the aimed group; Train the trainer Workshops with educators; Aimed Group Education “The Total media presentation”; Creating web page, Its promotion; Creation of CD-presentation of the model of working; Serries interview and press conferencies about dissemination of the information.
The project results
Increasing the capacity of Prilep as a city for the cultural tourism and approaching to the aimed groups.
Partner in implementation
Centre for Culture “Marko Cepenkov” - Prilep, Institute and Museum – Prilep, Independent TV House Prilep, Macedonian Radio and Television and Creative Cultural Board of Prilep.
Printed media: Daily Newspapers: Vreme, Article: “The Workshop about the marketing promotion of the cultural predict”, 18.11.2004; Article: “The Workshop about the marketing promotion of the cultural predict”, 20/21.11.2004;
Media visibility: TV Prilep CPRTV: Program “Lets love our town” – The best Prilep,s cultural product, 30.04.2004; Central News: (18.00; 21.30 h), 8.11.2004/MRTV: Program – Interview about the Markovi Kuli as a potencial place for cultural tourism, 08.05.2004; Markovi Kuli as a cultural product, 11.05.2004; Prilep the city of culture – Interview with A. Cvetkoski, 05.10.2004; Monastery tourism – P.Zareska project coordinator, 07.10.2004;